Heineken’s “Clinker” Technology To Connect Like-Minded Music Fans At Coachella

Heineken is turning your digital music fandom into real-world connections at Coachella, one cheers at a time. Arriving in the desert as part of the beer brand’s longstanding festival sponsorship, Heineken’s new tech-driven Coachella experience, “The Clinker,” is a smart band that wraps around cans or cups and syncs with fans’ streaming data to detect […]

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