Austin Millz Surprise Set with NÜTRL at BREAKAWAY Music Festival

In the heart of Tampa, Last Friday evening, the air was electric with anticipation as festival-goers gathered around the NÜTRL Vodka Seltzer booth at the BREAKAWAY Music Festival. Little did they know that they were about to be treated to a surprise performance by electronic music trailblazer Austin Millz. The booth, typically a hub for refreshing drinks, was transformed into a vibrating stage, setting the scene for an unforgettable night of good music.

Austin Millz’s impromptu set not only delighted the 21+ crowd but also marked the beginning of a special partnership between NÜTRL and the talented artist. This collaboration was a strategic move for NÜTRL, a proud sponsor of the festival series, to enhance its brand presence and connect with music lovers over a shared passion for music and community.

As the sun dipped below the horizon, the stage was set for an unforgettable experience that would solidify NÜTRL’s reputation as a brand that goes beyond just providing drinks but also fosters a sense of unity and joy through music.

For NÜTRL Vodka Seltzer, the partnership with Austin Millz and BREAKAWAY Music Festival was more than just a marketing opportunity—it was a reflection of the brand’s core values. NÜTRL is not just about providing refreshing beverages; it’s about creating meaningful connections and memorable moments for its consumers.

By aligning itself with music and culture, NÜTRL has positioned itself as more than just a drink—it’s a lifestyle brand that celebrates diversity, creativity, and unity. Through its support of events like BREAKAWAY, NÜTRL is able to reach a broader audience and engage with consumers on a deeper level, forging lasting relationships built on shared experiences and shared passions.

Austin Millz has surely surpassed (but not forgotten) his roots as one of Harlem’s hometown heroes and early renegade of its genre-bending art scene. From recently performing at Quincy Jones AKG 70th anniversary to performing for Beyoncé at her special Coachella Homecoming event, Austin has been trail blazing. His music is a deeply textured coalescents of soul and dancefloor euphoria, it emblifies the different phases of a night out – the afterhour bliss, a hazy pastel sunrise. It is an expansion of the sonic vocabulary with depth and boldness that can only be truly captured in the flesh. Applauded for his fusion of hip-hop and dance music, Millz has carved out a special niche between the two realms within his unique vision and has also garnered attention for his larger than life stage presence, which has captured both local and national audiences. With an unruly energy, and an oasis of expressionist energy in live performance, Austin evokes a type of postmodern exploration that questions conventional notions of music and culture. A type of exploration in which one’s brightest light is always upon the horizon. Only watching Austin perform, as he tames every sputtering vibration with a deeply focused effortlessness, does it become clear why he has surpasses the rest.

BREAKAWAY Music Festival is the nation’s leading touring music festival providing premium experiences and entertainment to music fans across the nation. Since its inception in Columbus, Ohio in 2016, the festival has expanded into multiple cities and grown into a two-day, multi-stage event. Breakaway has successfully reached music fans in cities that have traditionally been overlooked by other festivals, bringing superstar performances to diverse local communities. With over 100,000 attendees in 2023, Breakaway has become a must-see event for music lovers across the country. Our festivals champion music, art, creativity and diverse community celebration in your hometown, offering Gen Z, Millennials and everyone else invaluable interactive experiences. Leave it all behind—and BREAKAWAY.

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