Fred again.. helps create Apple Music’s new logo using sound waves

The Apple Music new logo and visual identity have been unveiled, and Fred again.. helped create them. Built around the idea of being ‘made by sound’, the redesign uses real musical frequencies to generate rippling, liquid forms that now shape the streaming service’s new look. Fred again.. and his collaborator Nest Acoustics developed a short …

Fred again.. helps create Apple Music’s new logo using sound waves